Bike Pure Partners To Set Up Ethical Cycling Program

The anti-doping charity set up in 2007 to combat doping in cycling, Bike Pure, is partnering with Wiggle Honda Pro Cycling, the women’s team whose backers include Tour de France champion Bradley Wiggins for running its ethical cycling sport education program.

An independent not for profit organization registered in Australia, Bike Pure is strongly opposed to doping and promotes honest ethical cycle sport. It was conceived by its co-founders Myles McCorry and Andy Layhe out of the doping scandals that tarnished the 2008 Tour de France. More than 170 professional cyclists and teams, both professional and amateur, align with it to show their support for honest, ethical sport, represented as sincere role models for cyclists and cycling fans around the world.

According to an announcement, team owner and manager Rochelle Gilmore has set up the program that is meant specifically for educating the younger riders of the team, including Great Britain’s world and Olympic champion team pursuit trio of Dani King, Joanna Rowsell and Laura Trott, about “the dangers of doping, risk of contamination and the importance of honest and fair sport.”

The central message of the program is to emphasize that it is very much possible to succeed in sport without resorting to performance enhancing drugs.

Gilmore, winner of the Commonwealth Games road race in Delhi two years ago, who will combine her role as manager with riding for Wiggle Honda, said I have a young team with the average age being 23 so I feel it is critical to educate the athletes about the risk of contamination, innocent thoughtless mistakes, and the temptation or influences to dope. Bike Pure, as part of its partnership with Wiggle Honda, will be conducting seminars with the riders of the team to educate them about its principles of honesty and integrity and, above all, how to avoid accidental positive test results.

Bike Pure is delighted to announce a partnership with the Wiggle Honda Pro Cycling team, commented Andy Layhe, who co-founded Bike Pure in Ireland with Myles McCorry and now helps run the organization from Sydney, Australia. Layhe added that it is an important time for the development of women’s cycling and Rochelle Gilmore has worked tirelessly to produce a dominant team that will be big players on the 2013 road scene.

Layhe, who represented Bike Pure at the two-day Change Cycling Now summit in London at the start of December, further added that we are strong advocates of women’s cycling and the desire of Rochelle for all her riders to adhere to Bike Pure’s principles reflects her own passion for fair, honest sport. It was further remarked that it is important that all riders are given the opportunity to perform in a positive environment and our partnership reflects this.

Gilmore explained that women are at high risk of returning a positive test due to accidently consuming a banned substance though systematic doping is not present in women’s cycling and female cyclists re not educated or experienced enough to know when they might be consuming a banned medication. Gilmore went on to add that doping is not constantly on the mind of female cyclists and education is our motivation to partner with Bike Pure.

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