According to a survey by industry body Assocham, about 78 percent of adolescents in urban areas of India consume at least one dietary supplement such as pills, energy drinks, steroids, and high-protein powders.

“The statistics are shocking, as many children are becoming overly involved and obsessed by a wide variety of substances that promise to boost energy, appearance, performance, immunity and overall health, even if it shortened their lives,” it said in a statement.

“In addition to that, cash incentives and college admissions through sports quota lure them into taking wrong steps,” Assocham said.