kj-noons-steroidsIn sports like MMA, a career plan is better than a fight plan. This seems to be the belief of Mark Dion, KJ Noons’ manager.

EliteXC Vice President Jared Shaw has issued a 5 p.m. PT deadline for Noons’ camp to sign a bout agreement to face off again with Nick Diaz on an Oct.4 CBS broadcast. Dion isn’t submitting to Shaw’s demands.

“The update on [the deadline] is nothing is going to happen with it,” Dion said. “That’s what’s going to happen with that. I don’t care about how many threats [Shaw] wants to pull. We’ll be doing a press conference if EliteXC doesn’t see the light here pretty soon and if Shaw doesn’t stop talking [expletive].”

Noons already beat Diaz and, in Dion’s opinion, fighting it out again with Diaz will accomplish little for Noons, if at all.

“As far as Nick Diaz, he’s not the No. 1 contender out there,” Dion said. “To [EliteXC] he is. He’s the number one (for getting) eyeballs to (watch) them. They’re pushing on eyeballs versus a career move for a champion like KJ. KJ is really not the one who gets anything out of the fight. Diaz does and so does ProElite.”

The two camps are unlikely to see eye to eye – Shaw hints that Noons and Dion’s stance has something to do with contract and pay and Dion, meanwhile, points out the core of the issue is the choice of opponent.

To Dion, his fighter is now the reigning lightweight champion and that position can issue its own demands. Noons is now primed to fight for recognition and that comes only if he’s offered to be pitted against the best EliteXC can offer says Dion.

“I would think Eddie Alvarez is the No. 1 contender,” Dion said. “He’s definitely ranked higher than Nick Diaz. KJ already beat Nick Diaz.”

Alvarez, however, is taking a personal time off and is currently unavailable. Dion feels that is not the reason behind the plan matchup between Noons and Diaz.

“Eddie Alvarez is getting married, but that’s not our problem,” Dion said. “People get married in five or 10 minutes.”

Dion says if the situation is not patched up soon, he will hold a press conference to bring everything out in the open.

“We’ll do a press conference to discuss everything,” Dion said. “But there’s nothing in it for KJ unless [EliteXC] finally wakes up a little bit. That’s why we’ll have a press conference. I don’t like to talk and beat a company that’s already beat down. I’m going to give them the benefit of the doubt. Hopefully they’ll see the light.”

That press con can be the venue to explain some issues but, in the meantime, Dion likes to shed some light on his role in the negotiation process.

“I don’t bend over for nobody, and I don’t let my fighters do it,” Dion said. “I’m not a booking agent. I don’t book my fighters and schmooze deals to work for the promoters. I work for my fighters.”

And as for the EliteXC organization, the manager wants to send this message across: “Forget 5 o’clock,” Dion said. “I ain’t waiting until 5 o’clock. If [EliteXC officials] are holding their breath, then someone’s going to pass out.”